10 Best Betting Sites in the UK: Our 2024 selection

Here is the result of our study on the best UK betting sites for 2024.

Best Betting Sites 2024 Welcome Offer Offer Link


Bet £10 & Get £30 in Free Bets 


Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. 


£40 free bets on mobile


18+. Play Safe. When you sign-up via Mobile using promo code N40 and place a bet of £10/€10 or more we will give you 4x £10/€10 free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply.


£20 free bets


18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply.


£20 free bets


Key Terms: 18+. UK+IRE only. Min first bet £5 a odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £20 credited as 2 x £10 free bets. Not valid with CashOut. Free bet valid for 4 days. Free bet stake not returned. T&Cs apply.


£40 bonus moneyback + £10 casino


Welcome offer is for new customers only. 18+. Minimum deposit £10. You must wager your bonus money 3x to make it withdrawable at minimum odds of 1.40 (2/5) in Sportsbook, 25x for Casino. Bonus will expire after 30 days of opt-in.


£40 Bonus


18+. New depositing players on STSbet.co.uk only. Promotion from 11.02.2024 until further notice. First deposit min £10. Qualifying bet: min. £10 accumulator bet with at least two selections with min odds of 1/2 (1.5). Bonus: 50% of the amount of the first bet. Max bonus £40. Min 6x wagering with bonus on min odds of 1/2 (1.5) before withdrawal. Bonus valid for 7 days. BeGambleAware.org.

The above sites are all fully regulated and 100% secured for the UK players.

Our Top 6 betting Sites for 2024 (UK residents)

1. Bet365: Get the best odds

Bet365 have great odds, a lot of possibilities to place a bet on North American and international sports, combined with a user-friendly betting platform, will give you a great experience.

You have the opportunity to bet on almost any sport. Starting from soccer, tennis, basketball, handball, cricket, volleyball to boxing and MMA.

At Bet365, you can use your phone or tablet, to place your bet. The platform is 100% compatible with IOS, Windows, Android devices. You can read more information about Bet365 here.

This site’s another great all-rounder and, like Coral, their accumulator betting options are the envy of lesser sites.

Aside from the accumulator features, there’s a lot to like about Bet365. Like many of the sites on our list, this company offers great odds on over 30 different sports, you can play games and also visit the online casino.

We love a live streaming facility and Bet365 streams an impressive 100,000 sports events per year! For this reason, it’s possible that Bet365’s online streaming outstrips that of Coral, William Hill or even Paddy Power.

To complement their intuitive website and a fantastic range of sports, Bet365 regularly offers great deals.

Another great advantage is the high limits offered by the bookmaker, from 1 million for football to 5 million for golf.

Lastly, like every serious bookies, Bet365 offers other games such as roulette, slots, and so on. But they won’t push hard to try it. If you want to place only sports bets, it’s okay.

If you haven’t checked out this site, we’ve recommended heading there now!

Why we love Bet365…

  • The live streaming options
    • watch and bet
    • geo restrictions apply
    • funded account required or to have placed a bet in the last 24 hours to qualify.
  • The massive welcome offers (T&C apply)
  • The option to cash out all or part of your bet early
  • Winners are welcome: Bet365 has no reputation to be a rogue site where withdrawals are blocked
  • Bet365 won the best UK betting site award for 2018.

To use the Live Streaming service you will need to be logged in and have a funded account or to have placed a bet in the last 24 hours.

2. William Hill: The Free Bet King

It is one of the oldest bookmakers in the UK with a very good reputation globally. The biggest advantage is that it offers live betting structure. Everything is well done, and you will not encounter any problem when you want to place a live bet. With a wide range of deposit options including popular methods such as Visa, Mastercard, Instadebit and Entropay, William Hill offers a safe way to open an account and to put your money into account.

The William Hill website is very user-friendly and can be accessed by PC, laptop, tablet or phone. You can read more information about William Hill here.

3. Ladbrokes: A premium mobile app

Already well-known on the high street, Ladbrokes has now established itself as one of the UK’s leading online sites.

Ladbrokes was founded in 1886, and from then has grown into one of the world’s leading betting and gaming providers, with 16 000 employees, 2 700 betting shops and 13 online sites offered in 9 languages. They offer Sports Betting, Casino, Poker, Bingo and Financial Fixed Odds.

Each site offers players different bonuses and promotions, who are very attractive to new players. Also, have the possibility to use their platform via mobile phone apps so players can enjoy the action when away from home.

There is a huge range of deposit and withdrawal options to keep your account funded and enjoy those winnings, with Visa, MasterCard, Maestro, Neteller, Skrill, ClickandBuy and Ukash all being accepted. Here you have a complete review of Ladbrokes.

You’ll find a pretty good introductory offer: a matched bet up to £50 when you join, alongside other one-off specials.

More importantly, Ladbrokes is one of the best sites around for live betting. Not only do they offer live scores and stats, but live streaming too which, let’s face it, makes the whole experience more fun. The quick bet option makes in-play betting much less stressful while the cash out feature allows you to claw back some money if things aren’t going your way.

The site is easy to use with similar features to other sites. One thing that puts Ladbrokes ahead of the competition is the option to deposit and withdraw cash via their physical betting shops. This is a great way of mixing new tech. with the comfort of classic betting culture.

Why we love Ladbrokes…

  • They’re a long-established betting company offering a fantastic range of markets.
  • The option to use physical Ladbrokes shops in combination with the website.  
  • A welcome promo code that gives you £30.

And not forgetting…

That rounds up our top five UK online betting sites but there are a few more that we really can’t overlook. The following sites offer yet more opportunities to bet on a huge range of markets. Why not check them out, too?

4. Coral: A nice clean website

Coral tops the list as an extremely user-friendly betting site. If you’re looking for a site that covers a wide range of markets, it’s a fantastic all-rounder.

Despite being a ‘Jack of all trades’, Coral’s accumulator betting features are also some of the best you’ll find! You’ll particularly love their Super Acca Insurance.

One of the other reasons we like Coral is that it keeps itself ahead of the competition with regular site updates. The customer-facing setup is exemplary; the website design looks great and is quick.

We’re not surprised that Coral was awarded ‘Operator of the Year’ in 2015 at the EGR (eGaming Review) Operator Awards.

Why we love Coral…

  • £20 in free bets when you sign up and bet £5.
  • Special offers and cashback deals on major sporting events.

5. Unibet: Less well-known but full of features

Unibet is less known among bettors because the swedish bookie makes no aggressive advertising, but that does not mean it is less important than big online bookmakers. This bookmaker has managed to gain reputation mainly of their numerous betting features.

Unibet is a very good bookmaker, rated by many punters as one of the top agencies due to quotas and impeccable services it offers since 1997. bookmaker Unibet is a serious and reliable, licensed in the UK and Malta, which managed to attract over 3.3 million clients in over 100 countries recently winning the best prize gaming operator in Europe.

The site has a simple but attractive interface, with menus that make finding well-organised events and bets to be some very simple procedures.

Offers from Unibet are very good, managing to encompass almost all sporting events worldwide. Every day, you can bet using the best odds on the major sports events in any country. Unibet has managed to gain an important name in a very short time, making it a very serious bookmaker, which offers its customers the best and reliable services. Also, Unibet offers you the opportunity to bet live using a stable platform that contains a lot of impressive facilities.

You can read more information about Unibet here.

The next contenders: Other highly-rated betting sites

6. BetVictor

We love a site that offers great odds and at BetVictor you’ll find some of the best. In fact, this site has officially had ‘best average odds’ and the ‘best odds most often’ for two Premiership seasons in a row.

The current new-customer offer is: bet £10, get £60 betting funds. We think this is a pretty good deal, but there’s much more to BetVictor than this introductory offer.

BetVictor offers a staggering range of markets that you simply won’t find on other sites. Also, alongside other great features, their Acca Price Promise means you’re guaranteed the best odds on the 5+ football accumulator. No need to shop around!

Why we love BetVictor…

  • The VIP package gives you special betting bonuses and invitations to certain events.
  • The sheer range of markets available at your fingertips.

7. SkyBet

SkyBet no needs an introduction: it has been created by Sky TV and we think it’s one of the best! It does, after all, make sense that one of the greatest sporting channels in the world also provides one of the best bookmaking service for sports.

A very cool feature of SkyBet is their new customer offer. Sign up and you’ll get a £10 free bet, no deposit required! Surely it’s worth giving them a go based on this alone.

Why we love SkyBet…

  • Simple and comprehensive in-play section, allowing you to place bets on events in progress.
  • £10 free bet for just signing up!

8. 10Bet

Why we love 10Bet…

  • They offer up to £200 as a deposit bonus when you sign up.
  • Although they focus mostly on football, 10Bet covers over 12,000 events a week.
  • Licensed in the UK
  • A website available in several languages
  • Dedicated to high-stakes players, with high limits
  • 400 games within the casino section
  • Android and IOS apps available

9. Betway

Why we love Betway…

  • Welcome Free Bet up to £30.
  • The Betway loyalty scheme allows you to earn points to spend on free bets and invitations to events.

10. Betfair

Betfair was launched in 1999 and has grown to become the world’s biggest betting exchange website. Every day, over 7 million transactions are processed and over 1 million users log in to place their bets. In 2016, was estimated that 90% of the world’s betting exchange activity is carried out through Betfair’s facilities.

Betfair offers Betting Exchange, Exchange Games, Sportsbook, Casino, Poker, Bingo, Banking.

Betfair is one of those sites that anyone who bets online should try out. You can read more about Betfair here.

Why we love Betfair…

  • Betfair offers betting on a massive range of markets, including some really minor matches.
  • As a new customer, you have decent welcome offers.
  • Australian Players can check what Betfair AU has to offer

11. Betfred

Betfred was established in 1960, but a few years ago many things have changed. This was a positive aspect and many punters moved on them. When we think about Betfred, we have in mind three things: Betfred takes its bonuses and promotions very seriously, In-play Cashout, Great promotion range.

The bookmaker offers Sportsbook, Games, Specials, Lottery, Casino, Virtual, Poker. You can read more about Betfred here

Why we love Betfred…

  • Betfred offers some of the longest running promotions you’ll find online.
  • Although smaller than some of the other betting sites, they’re innovative and amongst the best for utilising new technology.

Note: we forgot your favourite bookie? Fine, let a comment and explain to us why you love it!

Best UK Betting Sites Summary

  1. Bet365
  2. William Hill
  3. Ladbrokes
  4. Coral
  5. Unibet
  6. BetVictor
  7. Skybet
  8. 10bet
  9. Betway
  10. Betfair
  11. Betfred

Online betting is hugely popular in the UK. People love the option to log in and play whenever, wherever it suits them. No pressure, no distractions.

Before deciding on which online bookmaker to open an account, you must pay attention to some very important issues. The most important aspect is to make sure that the agency is legal and has a perfectly valid UK license.

The online betting market was licensed in the UK for decades, and some of the major bookmakers have their headquarters in England. This is a positive thing, but you have to be careful. UK betting sites place a primary focus on soccer, darts, cricket, rugby and tennis. In the last years, they improved the coverage with North American major league sports, including American football, baseball, basketball and hockey.

Sure, UK betting sites would not be complete without horse racing and for this reason, most of the UK’s top brands offer daily coverage of races in the UK and Ireland, Australia. They offer a lot of promotions who are dedicated to major horse racing events including Royal Ascot and US Triple Crown races.

Reputable betting sites in the UK are licensed and regulated by the Gambling Commission. Set up under the UK’s Gambling Act of 2005 to regulate commercial gambling in Great Britain, the Gambling Commission is an independent body overseen by the UK Department of Culture and provides transparent regulation of all commercial gambling operators.

UK betting brands regulated by the Gambling Commission typically provide details of their licence on their website.

Before to open an account, you can read their website, check the license number, and that’s all! It’s very easy to find a reputable betting site.

When you decide to place bets online, the best way is to open multiple accounts with minimum 3-4 bookmakers. This will be a huge advantage for you in the future. Why?

The odds are different on each bookmaker, so you will have the possibility to chose the biggest odds. Also, many bookmakers have different tips of betting type and margins. Starting with soccer games, where you can find different numbers of yellow cards/corners/time of the first goal scored, to basketball games, where you can have a different point of margins or extra possibilities to make a bet. Examples: Who score first points in the games ( player name, team etc).

If you will open multiple accounts with different UK betting sites, think about first-time deposit bonus, different bonuses on soccer, basketball, tennis games, boxing, accumulated bonus for multiple selections etc. Some bookmakers offer bonuses for your birthday, for old accounts and many other promotions. Understand now, why it’s so important to open more than one account?

It is recommended to open accounts with reputable online bookmakers, who are in the gambling industry for at least 5-7 years, and who makes efforts to have good customers service, available 24 hours per day. Will be a big advantage, if have any problem to solve that in a short time.

So, where to start in the world of online betting? To help you out, we’ve put together our collection of the top 10 betting sites. This list offers a great overview of sites and, importantly, they’re all licensed in the UK.

Many of the sites on our list also offer handy mobile apps for betting on the go. Things have moved on a bit since the days of visiting the bookie to place your bets in person!

Whether you’re new to online betting or have been using sites for years, there’s something for you in our pick of the top ten UK betting sites…

Blacklisted Bookmakers

The list of rogue bookmakers that don’t play the fair game would be a long one, such as the ones who block or put low limits on winning players are numerous. But listing them would be a kind of advertisement. We would rather recommend trusting our list of the 13 top UK bookmakers, as they do offer solid guarantees of seriousness (licensed, fast withdrawals, variety of markets, …) and are all well-established (avoid new bookmakers as a sign of insecurity)

Check out our guide if you are looking for the top sites for a specific sport:

Top bookies per sports:

Sites per features:

Bet365 Terms and Conditions apply / New Customers Only / Commercial Content / 18+ Responsible Gambling.

This review is based on a personal experience of the Bet365 offers.

Validity Period for Bet365 promotions: 31/12/2024

Disclaimer: This information was valid at the time of writing, for the latest updates please visit Bet365 platforms.

last update : July 2024