Here is the result of our study on the top betting sites in the UK for 2018:
Top Bookies Rating Welcome Offer (2018) Free Bet Link Bet365 T&C Apply* CLAIM THE OPENING OFFER Genting Bet £40 with code GENTSPORTS** GET FREE BETS William Hill £40 free bets*** GET FREE BETS Betway £30 free bets**** GET FREE BETS Paddy Power £30 free bets***** GET FREE BETS Coral £20 free bets******* GET FREE BETS Ladbrokes Up to £20 free bets******** GET FREE BETS
*Min deposit £5 and 1x settled bet requirement to release Bet Credits. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply
**Free bet up to £40: First losing first settled real money single bet £10+ at odds of Evs+ (Multiples each 2/5+) qualifies. Credited within 24 hours of bet settling, 14 days to use on odds no greater than 4/1. Stake not included in returns.
***New online customers only, min £10/€10 stake, win only, min odds 1/2, free bets paid as 4 X 10 £10/€10, 30 days expiry, free bet/payment method/player/country restrictions apply
****New customers only, limited to one per person. If you’ve previously had a Paddy Power account, you will not qualify for the offer. Place your first bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £/€20. Only deposits made using Cards or Paypal will qualify for this promotion. T&Cs apply.
**** New UK & Ireland customers only. Min Deposit: £10. First deposit matched up to £30. 1 x wagering at odds of 1.75+ to unlock Free Bet. Credit Card, Debit Card & PayPal deposits only.Terms Apply
*****New customers only. A qualifying bet is a losing first settled real money single bet of at least £/€10.00 (£10 E/W) or more at odds of Evens (2.0) or greater (or a multiple where each selection is at odds of 2/5 (1.4) or more). Only losing win single part of an E/W bet will qualify. Free bet credited within 24 hours of qualifying bet settling and must be used within 14 days on a selection with odds no greater than 4/1 (5.0). Free bet stake not included in returns. T&Cs apply.
******Offer available to UK & Republic of Ireland residents aged 18 years or over opening a new Online, Mobile or Telephone Coral account in either £/€ currency with the exception of new accounts depositing funds with Moneybookers, Paysafe, Neteller or Skrill. To qualify for this bet £/€5 get £/€25 in free bets offer, the first bet on your account after registration must be a real money sports bet of £/€5 Win or £/€5 Each-way or more at fractional odds of 1/2 (decimal odds 1.5) or greater.
The above sites are all fully regulated and 100% secured for the UK players.
Our top 6 betting platforms for 2018
- Our top 6 betting platforms for 2018
- Other interesting betting sites
Online betting is hugely popular in the UK. People love the option to log in and play whenever, wherever it suits them. No pressure, no distractions.
Before deciding on which online bookmaker to open an account, you must pay attention to some very important issues. The most important aspect is to make sure that the agency is legal and has a perfectly valid UK license.
The online betting market was licensed in the UK for decades, and some of the major bookmakers have their headquarters in England. This is a positive thing, but you have to be careful. UK betting sites place a primary focus on soccer, darts, cricket, rugby and tennis. In the last years, they improved the coverage with North American major league sports, including American football, baseball, basketball and hockey.
Sure, UK betting sites would not be complete without horse racing and for this reason, most of the UK’s top brands offer daily coverage of races in the UK and Ireland, Australia. They offer a lot of promotions who are dedicated to major horse racing events including the Grand National, Royal Ascot and US Triple Crown races.
Reputable betting sites in the UK are licensed and regulated by the Gambling Commission. Set up under the UK’s Gambling Act of 2005 to regulate commercial gambling in Great Britain, the Gambling Commission is an independent body overseen by the UK Department of Culture and provides transparent regulation of all commercial gambling operators.
UK betting brands regulated by the Gambling Commission typically provide details of their licence on their website.
Before to open an account, you can read their website, check the license number, and that's all! It's very easy to find a reputable betting site.
When you decide to place bets online, the best way is to open multiple accounts with minimum 3-4 bookmakers. This will be a huge advantage for you in the future. Why?
The odds are different on each bookmaker, so you will have the possibility to chose the biggest odds. Also, many bookmakers have different tips of betting type and margins. Starting with soccer games, where you can find different numbers of yellow cards/corners/time of the first goal scored, to basketball games, where you can have a different point of margins or extra possibilities to make a bet. Examples: Who score first points in the games ( player name, team etc).
If you will open multiple accounts with different UK betting sites, think about first-time deposit bonus, different bonuses on soccer, basketball, tennis games, accumulated bonus for multiple selections etc. Some bookmakers offer bonuses for your birthday, for old accounts and many other promotions. Understand now, why it's so important to open more than one account?
It is recommended to open accounts with reputable online bookmakers, who are in gambling industry for at least 5-7 years, and who makes efforts to have good customers service, available 24 hours per day. Will be a big advantage, if have any problem to solve that in short time.
So, where to start in the world of online betting? To help you out, we’ve put together our collection of the top 10 betting sites. This list offers a great overview of sites and, importantly, they’re all licensed in the UK.
Many of the sites on our list also offer handy mobile apps for betting on the go. Things have moved on a bit since the days of visiting the bookie to place your bets in person!
Whether you’re new to online betting or have been using sites for years, there’s something for you in our pick of the top ten UK betting sites…
1. Bet365: Get the best odds
Bet365 have great odds, a lot of possibilities to place a bet on North American and international sports, combined with a user-friendly betting platform, will give you a great experience.
You have the opportunity to bet on almost any sport. Starting from soccer, tennis, basketball, handball, cricket, volleyball to boxing and MMA.
At Bet365, you can use your phone or tablet, to place your bet. The platform is 100% compatible with IOS, Windows, Android devices. You can read more information about Bet365 here.
This site’s another great all-rounder and, like Coral, their accumulator betting options are the envy of lesser sites.
Aside from the accumulator features, there’s a lot to like about Bet365. Like many of the sites on our list, this company offers great odds on over 30 different sports, you can play games and also visit the online casino.
We love a live streaming facility and Bet365 streams an impressive 100,000 sports events per year! For this reason, it’s possible that Bet365’s online streaming outstrips that of Coral, William Hill or even Paddy Power.
To complement their intuitive website and a fantastic range of sports, Bet365 regularly offers great deals.
Other great advantage is the high limits offered by the bookmaker, from 1 million for football to 5 million for golf.
Lastly, like every serious betting sites, Bet365 offers other games such as roulette, slots, and so on. But they won't push hard to try it. If you want to place only sports bets, it's okay.
If you haven’t checked out this site, we’ve recommended heading there now!
Why we love Bet365…
- The live streaming options
- watch and bet
- geo restrictions apply
- funded account required or to have placed a bet in the last 24 hours to qualify.
- The massive welcome offers (T&C apply)
- The option to cash out all or part of your bet early
- Winners are welcome: Bet365 has no reputation to be a rogue site where withdrawals are blocked
- Bet365 won the best betting site in the UK award for 2018.
2. Genting Bet: A strong betting coupon
Genting Bet is the bookie of Genting Casino, one of the most established casino brand in the UK.
The bookie has nothing to envy to the giants: mobile app, odds quality, interface comfort, the range of sports, the range of markets, wide types deposit methods, fast withdrawals. In a few words, we can't find a big minus to Genting Bet. Register with our special betting code GENTSPORTS to get the bonus.
Why we love Genting…
- £40 free bets
- top offers on major events such as the Cheltenham Festival
- high return to players live games
3. William Hill: The Free Bet King
It is one of the oldest bookmakers in the UK with a very good reputation globally. The biggest advantage is that it offers live betting structure. Everything is well done, and you will not encounter any problem when you want to place a live bet. With a wide range of deposit options including popular methods such as Visa, Mastercard, Instadebit and Entropay, William Hill offers a safe way to open an account and to put your money into account.
The William Hill website is very user-friendly and can be accessed by PC, laptop, tablet or phone. You can read more information about William Hill here.
4. Ladbrokes: A premium mobile app
Already well-known on the high street, Ladbrokes has now established itself as one of the UK’s leading online betting sites.
Ladbrokes was founded in 1886, and from then has grown into one of the world's leading betting and gaming providers, with 16 000 employees, 2 700 betting shops and 13 online sites offered in 9 languages. They offer Sports Betting, Casino, Poker, Bingo and Financial Fixed Odds.
Each site offers players different bonuses and promotions, who are very attractive to new players. Also, have the possibility to use their platform via mobile phone apps so players can enjoy the action when away from home.
There is a huge range of deposit and withdrawal options to keep your account funded and enjoy those winnings, with Visa, MasterCard, Maestro, Neteller, Skrill, ClickandBuy and Ukash all being accepted. Here you have a complete review of Ladbrokes.
You’ll find a pretty good introductory offer: a matched bet up to £50 when you join, alongside other one-off specials.
More importantly, Ladbrokes is one of the best sites around for live betting. Not only do they offer live scores and stats, but live streaming too which, let’s face it, makes the whole experience more fun. The quick bet option makes in-play betting much less stressful while the cash out feature allows you to claw back some money if things aren’t going your way.
The site is easy to use with similar features to other sites. One thing that puts Ladbrokes ahead of the competition is the option to deposit and withdraw cash via their physical betting shops. This is a great way of mixing new tech. with the comfort of classic betting culture.
Why we love Ladbrokes…
- They’re a long-established betting company offering a fantastic range of markets.
- The option to use physical Ladbrokes shops in combination with the website.
- A welcome promo code that gives you £50.
And not forgetting…
That rounds up our top five UK online betting sites but there are a few more that we really can’t overlook. The following sites offer yet more opportunities to bet on a huge range of markets. Why not check them out, too?
5. Betfred: The Bonus King
Betfred was established in 1960, but a few years ago many things have changed. This was a positive aspect and many punters moved on them. When we think about Betfred, we have in mind three things: Betfred takes its bonuses and promotions very seriously, In-play Cashout, Great promotion range.
The bookmaker offers Sportsbook, Games, Specials, Lottery, Casino, Virtual, Poker. You can read more about Betfred here
Why we love Betfred…
- Betfred offers some of the longest running promotions you’ll find online.
- Although smaller than some of the other betting sites, they’re innovative and amongst the best for utilising new technology.
6. Coral: A nice clean website
Coral tops the list as an extremely user-friendly betting site. If you’re looking for a site that covers a wide range of markets, it’s a fantastic all-rounder.
Despite being a ‘Jack of all trades', Coral’s accumulator betting features are also some of the best you’ll find! You’ll particularly love their Super Acca Insurance.
One of the other reasons we like Coral is that it keeps itself ahead of the competition with regular site updates. The customer-facing setup is exemplary; the website design looks great and is quick.
We’re not surprised that Coral was awarded ‘Operator of the Year’ in 2015 at the EGR (eGaming Review) Operator Awards.
Why we love Coral…
- £20 in free bets when you sign up and bet £5.
- Special offers and cashback deals on major sporting events.
Other interesting betting sites
We love a site that offers great odds and at BetVictor you’ll find some of the best. In fact, this site has officially had ‘best average odds’ and the ‘best odds most often’ for two Premiership seasons in a row.
The current new-customer offer is: bet £10, get £60 betting funds. We think this is a pretty good deal, but there’s much more to BetVictor than this introductory offer.
BetVictor offers a staggering range of markets that you simply won’t find on other sites. Also, alongside other great features, their Acca Price Promise means you’re guaranteed the best odds on the 5+ football accumulator. No need to shop around!
Why we love BetVictor…
- The VIP package gives you special betting bonuses and invitations to certain events.
- The sheer range of markets available at your fingertips.
SkyBet is the betting site created by Sky TV and we think it’s one of the best! It does, after all, make sense that one of the greatest sporting channels in the world also provides one of the best betting sites for sports.
A very cool feature of SkyBet is their new customer offer. Sign up and you’ll get a £10 free bet, no deposit required! Surely it’s worth giving them a go based on this alone.
Why we love SkyBet…
- Simple and comprehensive in-play section, allowing you to place bets on events in progress.
- £10 free bet for just signing up!
Why we love 10Bet…
- They offer up to £200 as a deposit bonus when you sign up.
- Although they focus mostly on football, 10Bet covers over 12,000 events a week.
- Licensed in the UK
- A website available in several languages
- Dedicated to high-stakes players, with high limits
- 400 games within the casino section
- Android and IOS apps available
Why we love ComeOn…
- The site is simple and easy to use.
- You can earn loyalty points which can be spent on free bets, bonuses or even convert them to cash!
- Get the voucher here.
Why we love Betway…
- Welcome Free Bet up to £30.
- The Betway loyalty scheme allows you to earn points to spend on free bets and invitations to events.
Betfair was launched in 1999 and has grown to become the world's biggest betting exchange website. Every day, over 7 million transactions are processed and over 1 million users log in to place their bets. In 2016, was estimated that 90% of the world's betting exchange activity is carried out through Betfair's facilities.
Betfair offers Betting Exchange, Exchange Games, Sportsbook, Casino, Poker, Bingo, Banking.
Betfair is one of those sites that anyone who bets online should try out. You can read more about Betfair here.
Why we love Betfair…
- Betfair offers betting on a massive range of markets, including some really minor matches.
- As a new customer, when you bet £10 you’ll get £30 with the free bet code.
13. Unibet & Stan James (same brand now)
Unibet is less known among bettors because make no aggressive advertising, but that does not mean it is less important than big online bookmakers. This bookmaker has managed to gain reputation without due advertisement betting offer but mainly because of gambling that can be played on their site.
Unibet is a very good bookmaker, rated by many punters as one of the top agencies due to quotas and impeccable services it offers since 1997. bookmaker Unibet is a serious and reliable, licensed in the UK and Malta, which managed to attract over 3.3 million clients in over 100 countries recently winning the best prize gaming operator in Europe.
The site has a simple but attractive interface, with menus that make finding well-organised events and bets to be some very simple procedures.
Offers from Unibet are very good, managing to encompass almost all sporting events worldwide. Every day, you can bet using the best odds on the major sports events in any country. Unibet has managed to gain an important name in a very short time, making it a very serious bookmaker, which offers its customers the best and reliable services. Also, Unibet offers you the opportunity to bet live using a stable platform that contains a lot of impressive facilities.
You can read more information about Unibet here.
On Stan James, the bookmaker was established in 1973, and provide a full online gaming service. In these days, Stan James is a big player in the British sporting calendar and has since become top-ranked online sportsbook, casino and poker provider. A big minus for them is about bingo games. They do not provide this kind of game. In exchange, have a big poker network and very good sportsbook coverage. Another positive aspect it's about casino games. Stan James offers something truly different as, unlike most online casinos, this one does not use software and games from just one supplier.
Update: SJ is now part of Unibet.
Note: we forgot your favourite bookie? Fine, let a comment and explain to us why you love it!
Top 13 Best Betting Sites Summary
- Genting Bet
- William Hill
The list of rogue bookmakers that don't play the fair game would be a long one, such as the ones who block or put low limits on winning players are numerous. But listing them would be a kind of advertisement. We would rather recommend trusting our list of the 13 top UK bookmakers, as they do offer solid guarantees of seriousness (licensed, fast withdrawals, variety of markets, …) and are all well-established (avoid new bookmakers as a sign of insecurity)
Check out our guide if you are looking for the top sites for a specific sport:
- Football Betting Sites
- Cricket Betting Sites
- Rugby Bookmakers
- Basketball specialised sites
- Hockey betting platforms
- Political online betting sites
- Horse Betting platforms
- eSports Betting Sites
- Top Mobile Apps for online betting
- Exchange sites