Best Horse Betting Sites (UK list for 2024)

Horse racing is one of the most sought-after sports by punters in the UK and practically anywhere in the world. In the UK it is a powerful industry, every year important roots of world fame are celebrated in the UK such as Cheltenham, Grand National, Aintree, Newmarket, Sandown, among others.

Top Horse Betting Sites Rating (2024) Horse Bonus Link
Bet365 Bet now>
William Hill Bet now >
Paddy Power Bet now >
Ladbrokes Bet now >
Unibet Bet now >

The scope and power of horse racing have been expanding thanks to the effort of bookmakers in the kingdom, all operators are offering the best deals, promotions and free bets for the most important races and all other roots during the year. Each year the number of punters increases within the bookies thanks to the large number of offers and benefits that each operator offers.

Here we have a detailed list of the 4 best bookmakers to bet on horse racing in the UK. The ranking has been done from the following criteria: top deposit bonuses, best odds and highest limits, largest streaming options, the range of deposit/withdrawals methods and finally the quality of the mobile app.

Bet365 Horse Racing Offers

ITV Racing 4/1 offer

bet365 Cheltenham Festival

I am really looking forward to the upcoming Cheltenham Festival this year, with lots of exciting races. bet365 is renowned as one of the top online bookies for horse racing betting and this year is sure to be no exception. I remember last year they had really competitive odds, a selection of promotions and I could look up form statistics to be better informed when betting.

Best Odds Guaranteed

William Hill: Top operator offering bonuses and £100k jackpot

Deposit Bonuses

William Hill is one of the bookmakers with more special bonuses for each deposit. The operator is currently offering £ 30 pounds in free bets for sports betting, the free bet can be used in any sports car including horse racing. The minimum deposit is £ 10 pounds, only new players, the bonus code is C30. The free bet is delivered in 3 equal parts, each free bet of £ 10 pounds, maximum duration of 30 days of use.

Horses Bonuses

  • £ 100,000 x 7 Winners: For all users, William Hill offers a special acca with a jackpot of 100,000 pounds, the punters should only select 7 horses in races preselected by the operator, once the horses have been selected, the user can see the result of each selection and race in the leaderboard. In case of not winning 100 thousand pounds, users get for prizes of £ 1,000 up to £ 5,000 pounds.
  • 15% free bet bonus: This offer is aimed at punters who prefer accumulators with more than 6+ horses. The races are selected by William Hill and users should choose the horses only from those races. The maximum amount to receive in free bets is £ 100 for use in 4 days.
  • Enhanced Odds: Almost all the roots in William Hill offer enhanced prices, this type of roots offers greater gains to the users, since the operator identifies the roots with the distinguished logo of enhanced odds.
  • William Hill Cheltenham offer: William Hill often runs special promotions on horse racing, making it one of the favourites for punters. Every March, the Cheltenham Festival attracts thousands of spectators for 4 days of racing action, with many millions watching at home. Join the action by looking out for a William Hill Cheltenham free bet offer.

Odds & Limits

Markets in horse racing offer high odds for the best races, especially for annual events such as Cheltenham, Aintree Grand National, Craven Meeting or any major horseracing event. That kind of events is loaded with coupons and enhanced odds, special prices and other advantages.

The limits at William Hill are set according to the terms and conditions of the operator, currently, in the UK the maximum amount for winning a bet in a horse race are £ 1million pounds. This is one of the largest limits that exist in the market today. In other special events, the limit goes up to £ 2million pounds.

Live Betting & Streaming Options

This operator offers a complete system for Live Betting, most of the sports in William Hill have the option of Live Betting, from the main ones like Football, Basketball, Baseball and Tennis, to table tennis, volleyball and formula 1.

Horse racing has certain restrictions on live streaming, some races are only available for the UK and others only for Ireland. The punters must bet a minimum amount of £ 1.00 pound on any of the races to enjoy the live streaming service. The bet is necessary to see each race, the punter must bet the minimum in each race to watch live streaming. Only the roots of the UK, Ireland and South Africa are transmitted. The roots of greyhounds are also included.

Deposit Methods

The best thing about William Hill is that it offers a great variety of deposit methods, which are the most used by reigning punters. The operator offers up to 27 payment methods, among which are: Paypal, Skrill, Neteller, Bank Transfer, Bank Check, Paysafecard, Trustly, POLI, Instadebit, Giropay, Euteller, Qiwi Wallet, ECO, YandexMoney, Ping it and the cards credit Mastercard, Visa, Dinners club.

Website look & Feel

William Hill has a simple design but easy to understand for all punters. The website focuses on offering the main events in the main page of the horseracing section and the punters can choose which race they need according to the times shown in the section. Users have the option to choose specific markets or quick pick each race, horses appear next to boxes with odds, just click to choose the odds and add the bet.

Mobile Apps

The official William Hill app is compatible with any device, from Android to iOS. Users can download the app from the operator’s official website and use it on smartphones or tablets. The app offers all the same advantages as the website, users can use live streaming, deposit and collect profits.

Paddy Power: One of the older bookies in the market offering top horseracing service

Odds & Limits

Odds in Paddy Power are in the ranking of the best 5 in the UK especially for special events such as Aintree Grand International, which will have special promotions with the best prices online available in Paddy Power. Although Paddy offers the same roots as other bookmakers, the odds in this operator are improved to attract more users and more bets.

Paddy Power has a simple system of limited payments for horse racing in the UK and Ireland. The maximum payout in the UK for class 1-2 races is £ 1,000,000. The races class 3-4 up to £ 350 thousand pounds, and classes 5-7 £ 100 thousand pounds. In Ireland it is a similar limit for the roots, from £ 1 million of pounds to £ 100,000 for the lower races. The roots in the rest of the world have a maximum payout of £ 100,000.

Live Betting & Streaming Options

This operator has the option of Live Betting available on the website and in the app, the website is compatible with different devices and bets are quickly approved. Sports coverage is great, all major sports and leagues in the UK and Ireland, in addition to special events.

The live streaming in Paddy Power has a special section for Horseracing, the operator offers the cheapest live streaming service on the market in the UK for horse racing. Users should only make a minimum bet of £ 0.50 to see the race live, other bookies in the reign charge up to £ 1 pound per race. That is 50% discount.

Deposit Methods

First we will mention the most important deposit method in Paddy Power, we refer to Paypal, it is one of the easiest and simplest methods to use, the other available methods are: Debit Cards, Credit Cards, Bank Transfers, Neteller, PaysafeCard, Skrill, Cash card and Cash card pplus. All deposits are free, the minimum amount to deposit is £ 5 for all methods equally.

Website look & Feel

A couple of weeks ago Paddy Power renewed its website, now it is a website with a design much easier to understand, focused on sports and betting, with the best web technology so that users feel comfortable with the latest trend in web design . The website is much simpler than before, and the navigation between the different categories and sections of Paddy Power has improved by 100%.

Mobile Apps

Paddy offers a versatile app that adapts to any type of player, the app offers free streaming at some international events and is compatible with android and ios. The app is lightweight and can be used with WiFi or mobile connection type 3G-4G.

Ladbrokes: One of the hottest bookies for horseracing

Deposit Bonuses

£ 50 free bet: Officially this is the biggest welcome bonus in the UK for new users with a minimum deposit of £ 25, users get £ 50 in free bet once they make a £ 5 pound bet in any sport with 1.40 in odds per event. The promotion is valid only with deposit of credit cards and debit cards.

Horses Bonuses

  • Money back on Aintree Grand National: If the selection will not be available for the Saturday race, the punter will receive the full stake for use in any other race or sport. Only for the roots of Aintree Grand National, prerace, accas or trifectas are not allowed.
  • Free Odd Boosts for Every Race: Up to £ 200 in boost for the roots offered by Ladbrokes on the website and app. Single bets for this promotion, users will receive up to 5 boosts per day. Only for Southwell, other races of different tracks are not allowed. The odds boosts button is available in the betting slip.
  • Best Odds Guaranteed: For all races in the UK and Ireland, Ladbrokes offers the best odds after placing the bet. In case the odds go up after placing a bet, Ladbrokes guarantees that those odds will be changed by the odds that the user has in the original bet with lower odds.
  • Ladbrokes Cheltenham free bets: If you want to claim a Ladbrokes free bet, check the current terms and conditions for Cheltenham Festival. As a historic bookmaker, Ladbrokes offers extensive coverage of all betting markets during the event, including individual races, price boosts and specials.

Odds & Limits

Ladbrokes offers many more roots than other bookies in the market, therefore the variety of odds is greater and users can find better opportunities to make money in the various horseracing events, especially in important events such as Aintree, Newport, Sandown , among others. In addition to offering quality odds, this operator ensures that users get the best odds when starting the race.

The limits in Ladbrokes are established as follows: Tote bets unlimited, UK & Ireland races up to £ 1,000,000, France and Dubai tracks £ 500,000, South Africa races £ 250,000, other countries of the world £ 250,000, countries without full service of races up to £ 50,000. Ladbrokes has the table of limit payouts with the largest amounts in the national market.

Live Betting & Streaming Options

This operator offers up to 10 thousand annual events in Live Betting for football, baseball, basketball and tennis. In addition, special events offer complete streaming coverage and unique promotions for live betting. It is an operator with all the live betting service, incorporated in the app and website for all users.

Users who need to use the streaming service for horse racing must make a minimum bet of £ 1 pound on any race or have a positive balance on the Ladbrokes account.

Website look & Feel

The punters already know the Ladbrokes website, is an operator with a website loaded with a lot of information about the latest important events and available for streaming and live betting, in addition to all the necessary information regarding the best prices available in the market. The horseracing section is one of the best in terms of selection and events, the promotions are combined with the design so that users can find them easily.

Mobile Apps

When a punter needs an app that offers all services and products in one place you should think of the Ladbrokes app, this app is categorized as one of those that have all the tools for professional bettors, streaming, live betting, and all the operator’s products.

Unibet: The best technology but poor focus on horseracing

Deposit Bonuses

Welcome offer – Up to £40 Money Back as bonus + £10 Casino Bonus

With a minimum deposit of £ 10 pounds, new users get up to £40 Money Back as a bonus if their first bet loses, plus a £10 Casino Bonus! The 3X rollover of this promotion is one of the least demanding of bookies in the UK. The bet will be with a minimum of 1.40 in odds for all sports.

Horses Bonuses

Outsider Special: This promotion is aimed at all users who like to risk money with horses that are not favorites to win a race. The promotion offers a free bet of £ 10 pounds if the selection (horse) has 6.00 in odds and wins the race. The minimum bet for this promotion is £ 10 pounds to get a free bet of equal value.

Unibet Cheltenham Festival offers: A relative newcomer in the UK betting industry, Unibet has upped its sponsorship game in recent years. That’s especially true in horse racing, and events don’t come much bigger than Cheltenham Festival. Log in to your Unibet account during the festival to view the latest offers and free bets available.

Odds & Limits

Odds in Unibet are in the average of decent odds to make bets in horse racing, the problem with Unibet is that the horseracing service is in beta and has not yet been put to work at 100% capacity. The odds are still similar to other UK bookmakers.

Unibet according to the terms and conditions, does not establish any limits in the payouts or stakes, but if the user wishes to bet any amount higher than what is established by the Unibet team, the bet must go through a manual process of approval, the operator does not is responsible if the bet is not approved.

Live Betting & Streaming Options

Users can make any type of live betting bet on the sports offered at Unibet, the live betting system is fast, reliable and safe. The option of live betting is also available in the main app of the operator since the app is one of the best in the market.

For horse racing, for now, the Live Streaming service is not available, because as mentioned above, this horseracing service is in the testing phase and has not yet been incorporated with other special services. Live streaming is available for all other sports in the bookmaker.

Website look & Feel

The horseracing section has a black design which makes seeing the horse races available much easier, it is a simplistic design but very easy to understand. In general, Unibet has one of the best-made designs in the UK market, with a menu with all the official products and services most used by users.

Mobile Apps

The most outstanding of Unibet have always been the multiple mobile apps that it offers, especially for sports, since Unibet has an app available for each of the products. The app can be downloaded directly from the Unibet website and offers all betting options for sports and horseracing.

Expired Offers

Bet365: Royal Ascot top offers

document.getElementById(‘tag20180618120556’).innerHTML = returnText_tag20180618120556();

Schedule of the Royal Ascot Racecourse

  • 2.30 Queen Anne Stakes (Group 1) (British Champions Series) (Class 1) (4yo+)
  • 3.05 Coventry Stakes (Group 2) (Class 1) (2yo)
  • 3.40 King’s Stand Stakes (Group 1) (British Champions Series) (Class 1) (3yo+)
  • 4.20 St James’s Palace Stakes (Group 1) (British Champions Series) (Colts) (Class 1) (3yo)
  • 5.00 Ascot Stakes (A Handicap) (Class 2) (4yo+ 0-100)
  • 5.35 Wolferton Stakes (Listed Race) (Class 1) (4yo+)


  • 2.30 Queen Mary Stakes (Group 2) (Fillies) (Class 1) (2yo)
  • 3.05 Queen’s Vase (Group 2) (Class 1) (3yo)
  • 3.40 Duke Of Cambridge Stakes (Group 2) (Fillies & Mares) (Class 1) (4yo+)
  • 4.20 Prince Of Wales’s Stakes (Group 1) (British Champions Series) (Class 1) (4yo+)
  • 5.00 Royal Hunt Cup (Heritage Handicap) (Class 2) (3yo+)
  • 5.35 Jersey Stakes (Group 3) (Class 1) (3yo)


  • 2.30 Norfolk Stakes (Group 2) (Class 1) (2yo)
  • 3.05 Hampton Court Stakes (Group 3) (Class 1) (3yo)
  • 3.40 Ribblesdale Stakes (Group 2) (Fillies) (Class 1) (3yo)
  • 4.20 Gold Cup (Group 1) (British Champions Series) (Class 1) (4yo+)
  • 5.00 Britannia Stakes (Heritage Handicap) (Colts & Geldings) (Class 2) (3yo 0-105)
  • 5.35 King George V Stakes (Handicap) (Class 2) (3yo 0-105)


  • 2.30 Albany Stakes (Group 3) (Fillies) (Class 1) (2yo)
  • 3.05 King Edward VII Stakes (Group 2) (Colts & Geldings) (Class 1) (3yo)
  • 3.40  Commonwealth Cup (Group 1) (British Champions Series) (Class 1) (3yo)
  • 4.20 Coronation Stakes (Group 1) (British Champions Series) (Fillies) (Class 1) (3yo)
  • 5.00 Sandringham Stakes (Handicap) (Fillies) (Class 2) (3yo 0-105)
  • 5.35 Duke Of Edinburgh Stakes (Handicap) (Fillies) (Class 2) (3yo+ 0-105)


  • 2.30 Chesham Stakes (Listed Race) (Class 1) (2yo)
  • 3.05 Hardwicke Stakes (Group 2) (Class 1) (4yo+)
  • 3.40  Windsor Castle Stakes (Listed Race) (Class 1) (2yo)
  • 4.20 Diamond Jubilee Stakes (Group 1) (British Champions Series) (Class 1) (4yo+)
  • 5.00 Wokingham Stakes (Heritage Handicap) (Class 2) (3yo+ 0-110)
  • 5.35  Queen Alexandra Stakes (Conditions Race) (Class 2) (4yo+)

This list is based on offers live in 2024.

Bet365 Terms and Conditions apply / New Customers Only / Commercial Content / 18+ Responsible Gambling.

This review is based on a personal experience of the Bet365 offers.

Validity Period for Bet365 promotions: 31/12/2024

Disclaimer: This information was valid at the time of writing, for the latest updates please visit Bet365 platforms.

last update : July 2024