Top 5 Best Betting Apps in UK (December 2018 update)

Here are the top 5 apps for online betting in the UK, based on the mobile bonus & embedded features (streaming, live bet, cash out…):

Best Betting AppsMobile App BonusApp Download Link
Up to £100 in Bet Credits
for new customers at bet365*
Bonus Code: 365APP

Up to £40 free bets **

Up to £40 free bets (4x10£) *** DOWNLOAD WILLIAM HILL APP

Up to £20 free bets **** DOWNLOAD LADBROKES APP

Up to £30 free bets ***** DOWNLOAD UNIBET APP

Bet £10, get up to £70 DOWNLOAD BETFRED APP

*Min deposit £5 and 1x settled bet requirement to release Bet Credits. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply<
**First Bet Insurance: Free bets will be credited to your account within 24 hours of your Qualifying Bet settling and expire if not used within 14 days. Free bets must be wagered in full on a selection with odds (or a multiple with combined odds) no greater than 4/1 (5.0). Any returns from a free bet will be paid back into your account minus the free bet stake. New Genting online customers.
***New online customers only, min £10/€10 stake, win only, min odds 1/2, free bets paid as 4 X 10 £10/€10, 30 days expiry, free bet/payment method/player/country restrictions apply
****18+. New customers only. Promo code required. Certain deposit methods excluded. Min £/€5 on win or each-way bet excluding Tote or pools = match max £/€50 free bet. Min odds 1/2 (1.5). Bet must be made within 14 days. Free bet valid for 4 days. Free bet stake not returned. Single bets only. Free bet cannot be used on certain markets. T&Cs apply.
*****Welcome offer is for new customers only. 18+. Minimum deposit £10. You must wager your bonus money 3x to make it withdrawable at minimum odds of 1.40 (2/5) in Sportsbook, 25x for Casino. Bonus will expire after 30 days of opt-in.
******Register using Promo Code, bet £10 or more on the World Cup outright market & get a £10 Free Bet for every game that they win in 90 minutes

Coral and Eurobet betting operators were the first in the world that made possible betting on a mobile phone using WAP service. However, this was not a service available to everyone, and not very used, which is understandable because we are talking about a very primitive way to bet on the go.

In recent years, most major online betting agencies have developed websites or mobile applications. The first operator to launch an iPhone app was Betfair, and soon emerged and others. These apps and mobile websites have very similar graphics on PC and therefore they became very popular among bettors.

The opportunity to bet on your mobile phone or tablet is a great addition to many gamblers because many of us cannot be near a computer every time when wish to place a bet. Online bookmakers have tried to make the best possible applications, as swift and easy to use; and some even started to pay bonuses to those who bet on mobile, all in an attempt to attract new customers.

Bet365: our top betting app choice

With the application developed by Bet365, all bets available on the site can be found in the application. You can place your bet on pre-event and in-play games. In addition, punters are offered casino betting via blackjack, roulette, and slots. A good feature is the availability of live video and streaming of in-play events.

To watch a sports event, you can create an account here, and once you logged in just navigate to the in-play feature or sports homepage and click on the watch icon to discover what is available. Every week Bet365 offer over 600 sports events with live streaming for In-Play events. This is a strong reason for why you must create an account. Also, Bet365 always offering the best odds on the market and a massive bonus.

Overall, the app is identical in appearance to the website and looks good on the smaller screen. It's a strong app, very good designed, no major problems, and works very fast. That is why we consider that the Bet365 mobile product is the best mobile betting option in 2018:


William Hill app: our second best mobile app

The app is free of charge and available for download on iPhone, Android and tablet. You can download from William Hill website. Last year, in 2016, was the second most popular sports betting app in the United Kingdom.

The William Hill app allows customers to bet on all the markets and all the sports available online via the mobile app. In addition, casino, bingo and games features are available.

Log in is essentially done by means of an effectively found tab on the upper right of the screen. A bet slip tab likewise empowers you to survey your wagers at the snap of a catch with the tab showing initially the number of wagers as of now set. This is a straightforward yet successful outline that functions admirably.

Overall, the site looks great and the route is, for the most part, direct and fast.


Get the welcome free bet code available in this article.

Ladbrokes app: Great quickbet feature

LADBROKES ICONLadbrokes developed a very complex application, who has more features. Even if an application is quite complex, you can see these positive aspects.

  • Automatic log-in once you've logged in one time.
  • “Quickbet” allows you to place a single bet with one stab of a finger
  • You can set up push notifications so you'll always be aware of the latest Ladbrokes deals.
  • You can set-up a personalised home screen
  • Lots of options when it comes to soccer betting
  • You can watch live streams of horse races using the app, tennis, basketball, soccer and more
  • Exclusive daily “Price Boost” offers only available from Ladbrokes mobile software.

The top menu gives you access to your betting slip, the deposit function, your current balance. This second menu gives rise to the most popular betting options, such as Horse Racing, Soccer, and Ladbrokes “Accies” or accumulators. The main screen gives options to big and up-and-coming sporting events (Horse racing, football, American football, basketball, cricket, golf, greyhounds, rugby league, rugby union, snooker, tennis and more).

As negative aspects, you could see two things

  • Because it's a strong app, will need a decent smartphone or tablet, and a decent internet connection.
  • Like most complex applications, your phone's speed will suffer, like the battery. But this would be a minor problem compared to what it offers Ladbrokes application.


Read this article to access the latest Ladbrokes promotions.

Paddy Power app: excellent in-app streaming

Paddy Power Mobile is the most popular sports betting app in the U.K. Probably the most impressive feature for Paddy Power users using the app is the availability of live streaming of all UK and Ireland horse races.  Not very many bookmakers can offer such broad scope in an application. To watch a race live on your mobile simply place a £1/1Euro bet on the race in question.

The other fundamental element of which Paddy Power is properly pleased is its live and in-play wagering. Ongoing wagering is accessible in an extensive variety of games from football to snooker with chances consequently invigorating and scores upgrading as they go.
Football fans may be a bit disappointed that streaming of matches or video clips of goals is not available.

The application likewise connections to the Paddy Power versatile poker and gambling club. Tabs at the highest point of the screen empower coordination with these for the individuals who appreciate diversion playing.

Navigation is generally quick and trouble free and aided by the user-friendly layout. A home button further assists navigation and the well-arranged screen makes for an easy to use the app.

Paddy Power app offers some promotions for punters and that's also why this is the best when talking about horse racing in the UK and Ireland. Even if successfully covering other categories of sports, the strength of this bookmaker remain the horse races. All UK  and Ireland horse races are available for betting on.


Unibet app: requires a lot a mobile resources

This app is available for iOS and Android. It is entitled “Unibet Sports Betting”. It is considered by many as the most advanced application on the market, and the strength is that you can watch live video transmissions directly from them. Another advantage is that the application is very stable, very rare those moments when crashes or goes wrong.

As minus should be noted that being a very powerful application, asks quite a lot of resources from the mobile manager. To go to maximum capacity, you need a pretty powerful phone.

Inside Unibet Sports Betting app, you have full account access from your phone, since banking and a complete bet history. You don’t get a lot of graphics and there isn't a great deal of moving parts to it, but this is a positive part.

A good feature at the bottom of the homepage is the ‘Most Popular Bets’ tab where the bookmaker provides you with the most popular bets for that day. Again these are usually football related, but they form the best four bets into an accumulator and then highlight how much you can win by betting on each outcome.

Overall, the app is functional without ever really being exciting.


Use the link at the top to download the app and get the Unibet £50 free bet code.


App vs Mobile: Pros&Cons

The advantages of mobile betting

Some operators are offering tempting bonuses when betting for the first time on the go, in addition to welcome bonuses.  Free bets, betting without risk or instant bonuses; types of bonuses offered vary from agency to agency and are each more varied.

You can access anytime betting sites, 24 hours per day without the rush to place a prediction. Even when you get back from work, on the bus, you can do that with just a few clicks.

Most websites / mobile apps contain all options that can be found on the agency's website. So it is not limited to any point of view because you do not use a computer. The only feature that is not available on your phone service is the use of “live-chat”. But for an urgent problem, you can use other contact methods: e-mail or phone call.

You can bet wherever you are. As long as you have a 3G Internet connection, you can place your bet in seconds.

The disadvantages of placing bets on mobile phone

It is not recommended to use the mobile phone too often for live betting when you have better options (like a computer). The phone screen is quite small and may be uncomfortable for some bettors to find immediately all the options they need.

A 3G connection may go slower or may be interrupted at times. For these reasons you may sometimes fail to place the bet you wish.

Access to this facility could distract you from your daily work. For example, some punters might be tempted to enter the betting sites during school hours or during working hours.

How do you place a bet on phone or tablet?

There are two main ways to bet on the go:

  • from an app – download a program of the bookmaker where you want to play, and then use it like any other mobile program (such as games).
  • directly from the browser – visit the bookmaker website in the browser just as you access different mobile sites.

Bookmakers website can be accessed from the mobile browser but must be optimised, otherwise, it will look like on your PC website, only in miniature. In terms of applications, they were designed just for IOS and Android currently. For the rest of phones (like Blackberry, Windows Phone etc), you must bet in your browser.

For iPhone and iPad you can download apps directly from the AppStore. If you have a phone with Android operating system, the application is only available on the website of the bookmaker.

Advantages of an application rather than a web optimised

You may remain logged into the application for a longer period of time, while sites need to log in every few hours.

The application can go faster than websites if is optimised properly.

Some applications have options that you can set different alarms and notifications: when a match is due to start,  for a ticket won/lost,  for announcing promotions etc.

Live broadcasts can view directly from the application. This feature is not found on all websites optimised for mobile.

Disadvantages of bet applications

Most applications for mobile requires a newer version of the operating system, while sites go on any version. This is a problem especially for those with older phones or tablets.

Applications are more demanding than mobile websites, so an older device it is possible for a betting application to work harder.

What is the best bookmaker for betting on mobile and tablet?

Betting agencies must have services of the highest possible quality: a rich sports offer, a powerful live betting platform, capable customer support service, good odds, promotions and attractive offers etc.

Other apps worth to try: Betfred, Skybet or Genting Bet.

Top 5 Best Betting Apps (valid for Android APK & IOS versions) Summary

  1. Bet365
  2. Genting Bet
  3. William Hill
  4. Ladbrokes
  5. Paddy Power
  6. Unibet
  7. Betfred

We did not want to bother you with an endless list of betting apps. Some sites are exhaustive  (10 or 20 top apps), we rather focused on choosing on the premium ones, in terms of speed, battery resources and other mobile criteria such as live streaming or live betting coupon.

Latest update of the top betting apps: December 2018