Recommended bookies offers

Genting Bet Review

Free Bet up to £40

Free bet up to £40: First losing first settled real money single bet £10+ at odds of Evs+ (Multiples each 2/5+) qualifies. Credited within 24 hours of bet settling, 14 days to use on odds no greater than 4/1. Stake not included in returns. T&C apply

Bet365 Review

Up to £100 in Bet Credits*

Up to £100 in Bet Credits for new customers at bet365.

Min deposit £5 and 1x settled bet requirement to release Bet Credits. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

Bethard Review

Up to £100 in bonuses

Offer is only available after a minimum deposit of £20 and is valid for the first 7 days for new UK customers only.

William Hill Review

Up to £40 free bets

New online customers only, min £10/€10 stake, win only, min odds 1/2, free bets paid as 4 X 10 £10/€10, 30 days expiry, free bet/payment method/player/country restrictions apply.

Paddy Power Review

£30 Sports Free Bets

New customers only, limited to one per person. If you’ve previously had a Paddy Power account, you will not qualify for the offer. Place your first bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £/€20. Only deposits made using Cards or Paypal will qualify for this promotion. T&Cs apply.

Best UK Online Bookmakers –

Welcome to your Betting Guide

We select the best betting offers & bookmakers in the UK

In order to differ themselves from one another and stand out, most betting websites have a certain bonus offer for the new visitors and users. However, not all of these welcome bonus offers are exactly alike. It can be hard at times to find the best deals.

So, this need for a website that will compare the welcome bonus offers of numerous betting websites has prompted us to design You’ll be able to find much more than just welcome bonus offers here, you’ll also find out more about promotional codes, matched bonuses, free bets, mobile bonuses, or no deposit bonuses.

This website of ours is created for bonus offers for new players in the UK. However, you will still be able to find some bonus offers made by non-UK bookies. They are easy to distinguish from the genuine UK licensed betting websites because they are properly marked.

The main goal of this website is to create lists of some of the best bonuses on websites that deal with sports betting. However, you will also find casino bonus comparisons as well as comparisons of poker bonuses.

Top BookiesRatingWelcome Betting OfferFree Bet Link
Genting Bet Up to £40 with code GENTSPORTS** GET FREE BETS
William Hill £40 free bets*** GET FREE BETS
Betway £30 free bets**** GET FREE BETS
Paddy Power £30 free bets***** GET FREE BETS
Coral £20 free bets******* GET FREE BETS
Ladbrokes Up to £50 free bets with*** GET FREE BETS

Taking full advantage of the newest betting news and promotions

But that’s not all – there are a few additional things to look out for on our website, besides the bonus lists. You will also be able to read useful information about various betting promotions. You’ll also get news from a list of preselected bookmakers. For the sake of reference, a promotion is mainly focused on a single sport or an event. So, you’ll get information about the UEFA Champion’s League, the FIFA World Cup, Grand Slam Tournament, and various other events.

The information that you can find in the news section of our website is focused on the betting industry in general. You’ll find information about new betting offers, bookies, or various features. You’ll also learn more about the odds on future events and matches. There will be comparisons of the odds of various bookies. This will help you bet on the best odds that you can find.

Offers and bonuses at bookmakers sites

Most betting websites offer various bonuses to the new players and gamblers. There’s a wide variety of different types of bonuses and this is the main reason as to why we have decided to categorize the bonuses. You can find the descriptions of these bonuses below.

Free Bets Offers

The free bets are some of the most popular kinds of welcome bonuses for the new players. This is a certain amount of money that the bookie will give the players and they can use this money to bet. If you’re lucky enough and you win, then you will be allowed to keep the winnings. If you lose – you will lose all of the money that you have bet. Even though there are times when you will be paid without any strings attached, so to say, there are many instances when you will need to wager the money that you have. If you reach the required wager, then you will be allowed to withdraw your money.

There are also a few other kinds of free bets. These are the no-deposit bets and the risk-free bets. You can find more information about them on the subpage that we have dedicated to them, on this website.

UK BookmakersFree Bet RatingFree BetsFree Bet Code Link
William Hill Up £40 free bets* GET £40 FREE BETS >
Genting Bet Up £40 risk-free bet** GET £40 FREE BETS >
Bet365 T&C apply*** GET WELCOME OFFER >
Paddy Power Up £20 free bets**** GET £20 FREE BETS >
Betfred Up to £70 free bets***** GET £70 FREE BETS >
Coral Up £20 free bet****** GET £20 FREE BETS >

*New online customers only, min £10/€10 stake, win only, min odds 1/2, free bets paid as 3 X 10 £10/€10, 30 days expiry, free bet/payment method/player/country restrictions apply

**Min deposit £5 and 1x settled bet requirement to release Bet Credits. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

***New customers only. Promo code required. Certain deposit methods excluded. Min £/€5 on win or each-way bet excluding Tote or pools = match max £/€50 free bet. Min odds 1/2 (1.5). Bet must be made within 14 days. Free bet valid for 4 days. Free bet stake not returned. Single bets only. Free bet cannot be used on certain markets. T&Cs apply.

****New customers only. A qualifying bet is a losing first settled real money single bet of at least £/€10.00 (£10 E/W) or more at odds of Evens (2.0) or greater (or a multiple where each selection is at odds of 2/5 (1.4) or more). Only losing win single part of an E/W bet will qualify. Free bet credited within 24 hours of qualifying bet settling and must be used within 14 days on a selection with odds no greater than 4/1 (5.0). Free bet stake not included in returns. T&Cs apply.

*****Min first bet £5. Must be placed within 14 days of account reg. £20 credited as 4 x £5 free bets. Not valid with CashOut. Free bet valid for 4 days. T&Cs Apply.

Deposit Bonus

The deposit bonus is also a very popular form of bonus. You will get a certain sum of money depending on the size of the initial deposit that you will make on the website. Depending on the website in question – you may get a 50% increase or 100% increase or even 500% increase if you’re lucky enough. If you can get a 100% increase on top of your initial deposit – then this is called a matched bonus.


Matched Bonus

Again, if you can make a deposit and if can be increased for 100% by the website, then this is called a matched bonus. It’s most frequently applied to the first deposit that you make. However, it’s also possible that it will be given for consecutive deposits as well.

You need to read the terms and conditions of the matched bonuses, however. There are certain conditions that you must fulfill before you will be granted the right to withdraw the winnings that you have made with your matched bonus. You’ll be able to find all the information you need on this subject right here.

No-deposit Bonus

This is arguably the best bonus of all. All you need to do in order to claim it is making a free account on the websites that offer this bonus. However, there are certain restrictions. You can read more about the restrictions and about the bonuses on our website.


Money Back Offers

This kind of promotion covers you if you are less lucky than usual. It helps you to take some first risky bet from time to time. Paddy Power is an excellent site regarding the money back offers, especially on Horse Racing.


Mobile Bonuses

Mobile betting is becoming much more practical than regular desktop betting. Only a few bookmakers have really took this into consideration. And if you can use your smartphone in order to place bets on certain gambling websites, then you may get the mobile bonuses.

BookiesRatingMobile App BonusApp Download Link
Bet365 T&C apply * DOWNLOAD BET365 APP
William Hill Up to £40 free bets (4x10£) ** DOWNLOAD WILLIAM HILL APP
Genting Bet Up to £40 free bets *** DOWNLOAD GENTING BET APP
Ladbrokes Up to £50 free bets **** DOWNLOAD LADBROKES APP
Unibet Up to £30 free bets ***** DOWNLOAD UNIBET APP
Betfred Bet £10, get up to £70 DOWNLOAD BETFRED APP

*Min deposit £5 and 1x settled bet requirement to release Bet Credits. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply
**New online customers only, min £10/€10 stake, win only, min odds 1/2, free bets paid as 4 X 10 £10/€10, 30 days expiry, free bet/payment method/player/country restrictions apply<
***First Bet Insurance: Free bets will be credited to your account within 24 hours of your Qualifying Bet settling and expire if not used within 14 days. Free bets must be wagered in full on a selection with odds (or a multiple with combined odds) no greater than 4/1 (5.0). Any returns from a free bet will be paid back into your account minus the free bet stake. New Genting online customers.
****18+. New customers only. Promo code required. Certain deposit methods excluded. Min £/€5 on win or each-way bet excluding Tote or pools = match max £/€50 free bet. Min odds 1/2 (1.5). Bet must be made within 14 days. Free bet valid for 4 days. Free bet stake not returned. Single bets only. Free bet cannot be used on certain markets. T&Cs apply.
*****Welcome offer is for new customers only. 18+. Minimum deposit £10. You must wager your bonus money 3x to make it withdrawable at minimum odds of 1.40 (2/5) in Sportsbook, 25x for Casino. Bonus will expire after 30 days of opt-in.
******Register using Promo Code, bet £10 or more on the World Cup outright market & get a £10 Free Bet for every game that they win in 90 minutes

Finding the Best Bonuses

Since there are many different kinds of betting bonuses, it holds true that some websites will offer a better, bigger bonus than others. Moreover, different websites offer different terms and conditions in regards to the bonuses. It’s important to read what these are all about.

If you read the terms and conditions, then you will see that there are various conditions that you must adhere to if you are to get the best of the bonus offers. Below you will read more information about the most frequent and important terms.

What kind and amount of bonus is offered

The most important aspect of the bonus offer is how big it is. Many people fall into the trap of thinking that the size of the bonus offer is all that matters. In truth – the bigger the size of the bonus, the bigger the chances of the website slinging in some rather unfavourable terms and conditions for its use. For an example, the wagering requirement tends to be a lot bigger for bigger sums of bonuses.

Wagering Requirements

The bonuses, in most cases, don’t come for free. Depending on the website where you will use the bonus, you will have to do a turnover. This is how many times you will need to stake in the bonus before you will be eligible to withdraw your winnings that you have made with it.

There are different ways to measure the wagering requirements. Some websites are into the practice of calculating the bonus and the deposit amounts combined when giving the wagering requirements. Well, our website will make it convenient for you to learn the proper wagering requirement for the bonus only. This will drastically reduce the possibility of making mistakes when calculating the value of a bonus offer.

Minimum Odds

The minimum odds are another important element of the terms and conditions that you will need to obey if you are to use the bonus offers. The minimum odds are the lowest level odds that you will need to bet on in order for them to count in the fulfilling the wagering requirements. Typically, you will find that the minimum odds vary between 1/1 (2.00) at the high point and 2/5 (1.40) at the low point.

The Validity Period of the Betting Bonus

If you fail to meet the potential wagering requirement of the bonus in a given time, then the bookie may prevent you from using the bonus offer altogether. This is the validity period of the bonus offer that we’re talking about and it’s yet another important parameter of the terms and conditions.

Promo & Bonus Codes

Some websites will require you to enter a certain code you need to use to activate the bonus offers. Even though the practice of offering codes is discontinued by many of the biggest bookies – there are still some bookies that use them and attach them to very exclusive offers and free bets, such as Genting Bet, William Hill, Ladbrokes, …


Finding the best websites

There is a fierce competition between online bookies. The players are the ones who benefit out of this state of affairs the most. This means that there will be better odds and bigger bonuses for the players.

There are various factors that you need to consider when selecting your next online betting destination. Below you will find some of them:

  1. Payout percentage and odds. If a bookie has a high payout percentage, then the odds will be higher and you will have bigger chances of winning big.
  2. If a bookie has no license to operate in your country, then you will want to look elsewhere. It may be a shady bookie that will take your money.
  3. The features are very important in how good your overall online betting experience will be. Not that long ago, there weren’t many features when it came to online betting. But this has changed recently. There’s the popular cash-out feature where a bettor can withdraw the money and winnings before the end of the betting round. There’s also the live streaming feature that speaks for itself.
  4. Sports and markets that are covered. Most of the biggest events will be covered by most of the bookies. The odds that they offer may differ in some parts. The difference will be greatest for the non-popular events. You need to select a bookie that covers a range of events and that offers good odds.
  5. Fees and deposit and withdrawal methods. The modern bookies all give you the option to use various payment methods. You could use credit cards or debit cards, or many other ways in which you can make payments. However, you may need to pay a fee every time you make deposits or withdrawals. Make sure that you know what this fee is at various bookies.
  6. Bonuses and promotions. Finally, one of the most important factors in the selection of your online betting destination is the bonus that you will get. If you get a handsome bonus – then you may use it to make some money for absolutely free.

Greatest Football Bookmakers

If you check a variety of betting websites, then you will see that there is a wide selection of football matches that you can bet on. There are a few important rules to look out for when you’re selecting a football betting bookie, though.

  1. Odds
  2. Live Betting
  3. Betting selection
  4. Live streaming
  5. Cash-out option

The biggest betting websites offer the greatest features. Bet365 is one of the biggest bookies in the world – and they offer many great features like exchange or live betting.

The odds vary, though. Different websites and bookies offer different odds. Some of them put their focus on competitive odds for specific events and leagues, not just for football in general. If you want to bet on websites where there are good payout rates for this game, then we suggest that you visit Bet365 or Ladbrokes.

Football Betting SitesRatingRegister Link
Bet365 Bet on football now >
Ladbrokes Bet on football now >
Paddy Power Bet on football now >

Live Betting – Top Sites

Live betting is one of the most popular features that online websites tend to give to the players. The explosion of the popularity of this feature has made it easy for online websites to implement it in great numbers. However, different bookies have different takes when it comes to the approach for live betting. Some of them are better than some others.

The factors that you need to consider when selecting the best live betting website are the odds that you will be given at live betting, how many matches are available for live betting, and whether there is any support for your mobile device. The more popular betting websites will typically offer better odds and features – though this is not set in stone.

BookiesLive Betting Sites RatingsRegister Link
Ladbrokes Bet live now
Paddy Power Bet live now
Bet365 Bet live now

Best Websites with the Cash-out feature

The cash-out feature is also highly popular in online betting. You will typically find that it’s implemented by some of the bigger online bookies. This feature means that the players will have the option to withdraw their winnings before the end of the match. This will help them cut their losses or increase their winnings. The quality of this feature and how it’s implemented can vary, though.

There’s a differing factor in the sense that some websites will enable you to place a cash-out bet before the match starts. Some other websites will offer the cash-out betting option during the live game. There are also websites that offer the option for you to cash-out only a part of your bet – while keeping the other part of the bet active until the end of the match.

Horse Betting Platforms

Famous Racecourses like Cheltenham, Ascot, Aintree or Newmarket attract both Amateur and expert bettors. Odds are not the ultimate criteria as bookies have most of the time the same odds. But free bets, bonuses & cashback offers can be very different from a site to another.

Top Horse Betting SitesRatingHorse Bonus Link
Bet365 Bet now >
William Hill Bet now >
Paddy Power Bet now >
Ladbrokes Bet now >
Unibet Bet now >

Special betting Sites

Oscars (best actors, best movie …), TV shows (GOT, Britain’s Got Talent, …) Movie Industry (Next James Bond, …) or political events (Next US president), football events (next Chelsea manager, biggest season transfer, …) offers some good opportunities to make money online. The following sites have all strong options:

Specials Betting BookmakersRatings for SpecialsRegister Link
Paddy Power Bet now
William Hill Bet now
Ladbrokes Bet now
Bet365 Bet now
Betfred Bet now

Betting Exchange Bookmakers

The exchange market has the reputation of being exclusive to the expert bettors. It’s false. With this comprehensive guide, you will get the basics to start being the bookmaker. Here are the top 3 options with the lowest commission rates to get started:

Betting Exchange SitesKiller BenefitRatingRegister Link
Matchbook 0% commission Start betting exchange >
Betfair Free Sportsbook Accas Start betting exchange >
Ladbrokes £10 lay bet refund Start betting exchange >

Finding the most generous Casino Bonuses

Comparison of Bonuses

Where can you find the biggest bonuses?

The comparison page on our website will give you all the information you need on finding the best bonus offers when it comes to online betting. The nominal value of the bonuses is important – but we have gone one step further and we have determined the real value of the bonus offers for you.

So, we have considered various factors when it comes to the bonuses. We have looked through the potential restrictions and conditions that may prevent you from claiming the bonus, and how easy it is to understand what the terms and conditions are when it comes to the bonuses. So, low-quality bookies, in this sense, didn’t make it on our list. It’s our firm belief that the bettors should have all the information they may need when it comes to the bonuses that the bookie offers.

The true value of a bookie bonus can be determined by looking through a few factors. Below you will find out some of them:

  1. Wager requirement
  2. Free Spins
  3. Amount of the bonus
  4. Minimum deposit
  5. The time period for the validity of the bonus
  6. The number of games that contribute to reaching the wager

Best Casino BonusesRatingBonus Link
Ladbrokes Get the bonus >
Paddy Power Get the bonus >
Bet365 Get the bonus >
Genting Casino Get the bonus >
Gala Casino Get the bonus >

Best Casino Sites

Betting is our primary focus, but we have also dedicated our attention to online casinos. On our website, you will be able to find information about 20 online casinos. They are ranked according to the bonuses that they offer. Also, the factors for the ranking are how big the bonuses are and how high is the turnover requirement. The number of free spins is also important in the rankings.

FAQ for Online Betting Websites

How to start things off with a particular betting website?

If you wish to start to bet online, then the first thing that you will need to do is create an account. You can compare the best betting websites on – you can read the reviews that we have. If you can decide on where to bet, then you will get a bonus for signing up. If you can click on the betting sites homepage, then it’s guaranteed that you will get the sign-up bonus. What remains for you to do is set up an account and get the bonus codes.

How to find the websites with the best odds?

Different betting websites offer different odds. It all depends on the market and on the particular sport. Different websites focus on different sports when it comes to providing the best odds. Some websites focus on basketball – others on football, etc. The biggest betting websites typically offer betting odds – if you visit Bet365, William Hill, or Betfred – then you will get great odds for betting.

How to make a deposit?

Making payments on betting websites is typically an easy thing to do. There are different payment methods that are typically used for this. The most frequently used payment methods are:

  1. Credit/debit card
  2. Skrill
  3. Paypal
  4. Bank Transfer
  5. Paysafecard

The thing to be aware of is that there are some websites that will charge a fee for withdrawal of money. It’s smart to know the terms and conditions of particular websites before making payments.

When will the withdrawal process end?

The answer to this question is: it depends. It depends on which payment method you will use. It can range from a few minutes to a few days. You should also remember to consider the fact that making withdrawals by using certain payment methods incurs transaction costs.

Should I pay taxes on my winnings?

If the website where you will bet has an EU-EES license, then your winnings will be tax-free. This goes only within the EU. This is the origin of the popularity of Malta as a place where people set up betting websites. This country has pretty liberal regulations when it comes to betting – and the best thing about it is that they are part of the European Union. If you make money by betting outside the EU/EES, then you will need to pay taxes.

Should I avoid certain betting websites?

If a particular website that you wish to bet on doesn’t seem legitimate, then we advise you to back down. If you look through our websites, you will find only legitimate betting websites that offer handsome bonuses. You won’t find the shady betting websites on our website’s lists. Our advice to you would be to find websites with an EU/EES license in order to avoid any potential issues and to do away with the issue of having to pay taxes. in short is your guide for the betting promotions. Our team investigates online to find you the best promotions (the Bet365 bonus offer or the William Hill promo code for instance), free bets and promo codes for top UK betting operators. We also provide unique reviews based on our 5 five years experience in online betting. We only recommend sites we currently play on and our reviews aim to be fair and independent. If you note a mistake or an outdated promotion, we’ll be happy to correct it and give you an exclusive promotion.

Transparency: aims to provide the best betting promotions online. For each site we reviewed, we aspire to publish neutral information, based on our biased experience. You are invited to remain independent and critical. You can also publish your own reviews in comments. Our comparison criteria are based on several factors, such as player’s feedbacks, operator history, product quality, range of markets and also welcome promotions. Note we are receiving commissions when you subscribe to a site through our links.

On the go: Playing on mobile is a fun booster if you have the right mobile app (to watch the game, place live bets, cash out, …). We select the best betting apps for iPhone and Androïd devices.

A good source for promotions, but keep your eyes open: always look at the promotion section of bookmakers sites, as well as their newsletters. Some of them released codes in TV ads, newspapers, magazines or the official social pages (Twitter/Facebook/Snapchat/Instagram) so keep your eyes open.

Compliance: We are in line with the ASA Code. We believe in a socially responsible betting promotion. We always detail the key terms of welcome offers (for instance, if an offer is no deposit or requires a deposit).

Do not forget that betting (online or in shops) brings both pleasure and addiction. Play responsibly to maintain this fun.

Here are the latest betting promotions we’ve found

As the bookie offers are numerous and often obscured, we select the best welcome offers and explain to you how to take profit from the highest bonuses. We also decrypt for you the obscure conditions of the offers:

BET365 Bonus Codes for AUGUST 2018: Enter SPORTSM…

BET365 Bonus Codes for AUGUST 2018: Enter SPORTSM…

Join Bet365 and use our exclusive bonus code valid for 2018 and tested by our team to get this bonus: Continue reading “BET365 Bonus Codes for AUGUST 2018: Enter SPORTSM…”…

Vbet Promo Code 2018: Type “VB1…

Vbet Promo Code 2018: Type “VB1…

Enter the VBet Promo Code below to receive the VIP welcome bonus: [couponst id="3620"] [caption id="attachment_3627" align="aligncenter" width="401"] Enter inside this box your Vbet promo code[/caption] Latest Vbet Promo Codes…

Matchbook Bonus Code 2018: Type CASHMATCH (up tp £1000)

Matchbook Bonus Code 2018: Type CASHMATCH (up tp £1000)

Sign-up on Matchbook and get a £1000 welcome offer. Use our exclusive bonus code CASHMATCH at the registration on Continue reading “Matchbook Bonus Code 2018: Type CASHMATCH (up tp £1000)”…

Betway Bonus Code 2018: Enter BET….

Betway Bonus Code 2018: Enter BET….

Get our Betway bonus code to enjoy promotions, free bets, and other advantages when you register for the first time.  [couponst id="3568"] [wpsm_comparison_table id="133" class="center-table-align"] Find out how to enjoy…

Bet365 Bonus Code Canada 2018: Get up to $200 with SPORTSM…

Bet365 Bonus Code Canada 2018: Get up to $200 with SPORTSM…

Join Bet365 Canada with the exclusive and tested bonus code, valid for all 2018: [couponst id="3136"] [caption id="attachment_874" align="aligncenter" width="482"] Canadian Players have to enter into this field the Canadian bonus…

MyBookie Promo Code 2018: Type BOOKIEMAX

MyBookie Promo Code 2018: Type BOOKIEMAX

Get an exclusive promo code on, valid & tested by our team: [couponst id="3511"] Latest Promo Codes [wpsm_comparison_table id="130" class="center-table-align"] How to register for the site Creating an account…

Check out our latest research published in our Betting Guide

We give you our predictions on the major competitions, how to bet on classic sports (football, tennis, basketball), exotic ones (NFL, MLB, …), major competitions (EPL, UCL, …) or specials markets (Oscars, Politics, TV shows…) helping you to build winning strategies for your bets.

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Best Rugby Betting Sites for 2018 in the UK

Rugby is hardly the most popular sport in the world, but it has a loyal fan base in places like the United Kingdom, Australia, New Zealand, and others. A lot…

Top Football Betting Sites in UK (2018)

Top Football Betting Sites in UK (2018)

Football is by far the most popular sport in the world. Millions of fans watch games on a daily basis. It’s no surprise that it’s also the sport that attracts…

Top 5 of the Best Betting Mobile Apps in UK (2018 update)

Top 5 of the Best Betting Mobile Apps in UK (2018 update)

Here are the top 5 apps for online betting in the UK, based on the mobile bonus & embedded features (streaming, live bet, ...): Continue reading “Top 5 of the…