World Cup Betting Sites & Free Bets

BookmakersWorld Cup Sites RatingsFree BetsSpecial Bonus Link
William Hill Up to £40 CLAIM £30
Paddy Power £30 free bets CLAIM £30
Betfred £30 free bets CLAIM £70

The start of the 2018 FIFA World Cup Russia is just over, all the bookmakers in the UK, Europe and the rest of the world are preparing to offer improved products, unique offers and surprising promotions, the competition will be brutal, but the most important among the bookies is to offer quality, security and a platform that meets all the standards of the sports betting industry.

We take the trouble to make a detailed list of which are the best bookies to place bets on the world cup, it is not a promotional list, it is a list full of realism, a perfect guide to the best bookies & betting sites. This guide is the salvation for hungry punters:

Bet365: The leading World Cup bookmaker

Bet365 will surely be one of the most visited bookmakers during the world cup, since Bet365 has always been a reference in important events, especially if it is international football. The offers and promotions in this operator are always good, although not as attractive as in other bookmakers, the same is still one of the best options to bet on the world cup.


The betting platform at Bet365 is designed with the best technology, is one of the best places to make sports bets, the simplicity and the amount of information within the bookmaker makes everything work perfectly when making bets.

All sports from other bookies and those not offered by competitors are available at Bet365. Sports offer up to 200 different markets, all including the best odds, specials, coupons and other lucrative offers. The Live Betting and Live Streaming options are the best, the information about the live event is unique and offers advantages to the bettor never seen before. The interface is fast, the bookmaker offers a mobile version that is much faster and can be accessed from desktop PC, mobile phone, or any other device.

The offer of markets has always been important in Bet365, sports have the main markets of the industry, to mention some important markets: Asian Handicap, Cards, Corners, Goals, Half, Player, Special and 10 minutes.

Bet365 offers help to users in the bookmaker with a completely renewed customer care system, live chat, email and phone to send questions and clarify any doubts about it. The deposits and payments are ensured thanks to the security of the bookmaker, it is a safe and reliable platform.


Bet365 offers an average of 100 markets per event, especially in Tennis, Football, Basketball, Rugby, Ice Hockey and other important sports. The odds of each of these markets offer the punter the best way to invest in the most popular sports without having to go to other bookies on the web, since the odds guarantee a continuous return in profits.

For other less popular sports, in the bookie users will find several markets, but always with the best odds. Sports such as Darts and E-sports offer special odds with custom coupons, 3 or more selections with improved odds in coupons of up to 10.00+ in odds. Special offers are daily, improved odds and coupons are offered in almost all sports with important events.

Sports with the best odds at Bet365 are football, especially because Bet365 is a very popular bookmaker in Europe and the kingdom. Another sport with lucrative odds is tennis and basketball, these sports are what accumulate and offer the most markets after football in the bookie, in addition to always offer unique promotions.

T&C of the Welcome Bonus

bet365 bonus code terms for canadian

100% Deposit Bonus: This offer is permanent on Bet365 and is the favourite of many punters in the UK. Up to £ 100 pounds in bonuses for the first deposit, only for new users. The minimum deposit is £ 10 pounds to opt for the offer, it is a low amount but it is recommended to deposit £ 100 to obtain the other 100% pounds

Ladbrokes: 2nd World Cup Betting Site

Obviously, Ladbrokes will offer a complete coverage of all matches during the 2018 FIFA World Cup Russia, it is one of the favourite bookies in the UK and in many parts of the world. This year Ladbrokes is expected to have similar coverage to the previous world cup, especially in terms of offers and special promotions, which will surely exceed the expectations of users.

Bookmaker: up to 60 markets per game

The main product of Ladbrokes is the bookmaker, it is a work of art with more than 25 sports available to make bets. The main sport in the bookmaker is football and it is also the favourite sport of the punters.

The bookmaker in Ladbrokes offers a complete service, the main attraction is Live Betting which is available 24 hours a day and offers up to 5000 monthly events, football, tennis, and other sports. Users can use up to 20+ sports with the best options, each of the sports offers up to 50 daily events as a minimum, in the events, the betting options reach up to 60 markets as a minimum, especially in local football (EPL, Championship, etc).

The Live Streaming and Live Betting service are combined so that the punters enjoy the maximum chance to bet during a live event, surely during the world cup these two services will be very required by all the punters.

Ladbrokes also offers an app that allows users to use the bookmaker and all services from the comfort of the internet using an electronic device. The app is considered one of the best and offers the same functions in terms of markets, odds, live events, promotions and others.


As for the odds, like any big operator, odds are always similar to other operators in the same scope industry, but during the most important events such as the 2018 World Cup Russia, Ladbrokes strives to offer lucrative odds in any of the available markets.

Football is the sport next to tennis with the odds improved compared to other operators in the UK and Europe. The markets in football within Ladbrokes offer odds that can pay up to £ 2 more pounds for every £ 10 pounds of bets compared to other bookmakers in the realm.

Other sports such as horse racing offer best odds guaranteed in selected races and other sports such as tennis, basketball, rugby, cricket, boxing and handball coupons are always available with odds paying up to 70% more than normal.

Welcome Bonus & Promotions: up to £50 in free bets

£ 50 Free bet for new users (use the code LBMAX), is the number one bonus in Ladbrokes, is the largest free bet in the UK for new users. The minimum odds for this offer are 1.5 minimum or greater. The minimum bet to opt for the welcome free bet is only £ 5, the user only has 5 days to use the £ 50 in free bet.

Another interesting promotion that will be very necessary for the world cup is the price boost for live tv games, the punters up to £ 200 in boost per bet. The promotion is valid only for the second half of a match, the matches will be selected by Ladbrokes and offered to the public. Combined bets or accumulators are not allowed for price boost.

£ 5 free bet for virtual football, another unique and lucrative Ladbrokes promotion, only for virtual sports. The minimum bet for this promotion is much higher than other promotions at £ 20 per event. The promotion begins the first week of each month. Payments are made in free bets for the EPL.

William Hill: A great alternative

In this operator all events are important but this year apart from professional tennis which is a favourite sport in William Hill, the world cup will also have an important role and will surely be the center of attention with varied markets and odds superior to competitors. The community in William Hill is one of the most united and collaborative of the industry.

Bookmaker: up to 600 events everyday

The design of the sports betting platform in William Hill is simple, which makes finding markets and sporting events an easy task, since the operator is one of the largest in the world and offers up to 600 events per day.

The most important sporting events at William Hill are offered on the main page of the bookmaker, in this section of the bookie the hottest events or with the best odds are shown to the users and punters, each event has a quick access button to Live Streaming, stats on the match, add to favorites and 3 main 1X2 bets. The promotions and offers are very striking in the operator, advertising banners are everywhere on the website with lucrative offers and the latest promotions.

Live events can be viewed totally free through WHTV, the official Live Streaming service in William Hill. It is a free service, no type of previous bets is required, only a positive balance and a good internet connection.

Podcasts, radio shows and the interaction between the community of users is another advantage of placing bets in William Hill, the community will be of great help in the world cup with tips and reviews of the matches. The operator's app offers all the products and services, besides being one of the easiest to use in the market, compatible with android and ios.


If we look at odds in William Hill we will realize that there are many due to the huge number of markets, and compare them with other bookmakers is even more difficult. The markets have constantly updated odds, according to the movements prior to the match or any other related circumstance.

The advantage of the odds in William Hill is that they are dynamic, in case a market is not lucrative, the user can choose another market similar or better than the previous one with improved odds, all this thanks to the enormous amount of markets. The main markets are 1X2, Totals, Correct score, goalscorers, among others.

For each of the sporting events William Hill offers up to 250+ markets, which translates into around 1000 odds per event, especially for football and the sports most sought by users. Asian Handicaps is not available, but handicaps in general if they are up to 4 different markets.

Welcome Bonus & Promotions: The acca boost expert

In addition to the £30 free bet welcome offer, William Hill has great offers:

Acca Insurance: This promotion is the best in the market in terms of insurance for accumulators, until now no other bookie offers acca insurance for 5 selections. This promotion is valid for the Accas with 5 selections, each selection with 1.5 in odds, once the matches are completed, if a selection loses, the user receives the winnings as if it were an acca of 4 selections.

Cash In: The best markets with this option to get the winnings before the end of the event is undoubtedly a blessing for some users. This option is available in these markets: 90 minutes, both teams to score, correct score, double result, goalscorer and other markets with special offers.

Enhanced Odds: Special markets with the best odds and unique offers for highly lucrative sporting events. During the world cup, this will be one of the best promotions, since the special offers with Enhanced Odds have high odds that pay a lot of money. Some of the markets with special odds offer odds over 3.50 or more.

Paddy Power: A nice £30 offer for the WC 2018

As a leading operator in the UK, Paddy Power is one of the most sought-after bookies for having products that offer advantages that other operators can not, thanks to the decades of development and hard work, Paddy Power has earned its place as a respectable operator among the 10 best bookmakers in the world, besides being a big favorite by users the 2018 FIFA World Cup.


Paddy Power offers the public one of the most advanced bookmakers, as modern as any other bookie in the local industry. The promotions and offers of this operator have always been very striking, but not only that, but they are also lucrative in every way. In football, promotions are much more lucrative than other sports.

Users can place bets directly on the website, which offers a complete experience for betting, from the best odds, markets to the best events with the most important leagues and tournaments in the world. The main events are football, especially European and local leagues. In quick links, users can find the most important sports and events of the moment.

The most popular markets in Paddy Power are 1X2, Both Teams to Score, Totals, Handicaps, Double Chance, Half time. The number of markets exceeds 30 with a total of 150+ odds in major events, especially football.

The official Paddy Power app offers live betting and live streaming, it is one of the apps with one of the best designs, the functions of the app are similar to the desktop bookmaker, the app is compatible with android and ios. Telephone bets are also possible and are favored by users since they are as fast as the website.


Paddy Power has an excellent collection of odds for all sporting events, we are talking about more than 150+ types of bets, with markets that can become lucrative if the punters know when to choose the bet. Football matches can pay up to £ 10 pounds more than in other bookies, because Paddy Power has exclusivity in the odds of the English Premier League and other football leagues in Europe.

In Live Betting odds are also much better than other minor bookies and less prestigious, as this operator focuses on offering odds that attract users and use the live betting product which is related to live streaming.

In general, the odds in Paddy Power are lucrative, special events offer coupons with odds superior to other bookmakers. The punters can find odds for all football leagues, tennis tournaments, basketball and baseball regular seasons in America and Europe, in addition to any other sport in the world of betting.

Welcome Bonus & Promotions

£ 20 Pounds free bet: For new users, it is the closest to a welcome bonus offered by Paddy Power, with only a deposit and a first bet the user will receive a free bet if the bet is losing, the maximum bonus is £ 10 pounds in free bet.

5 Bets 1 Free Bet: Weekly offer that gives a free bet valued at £ 10 pounds to punters who have made 5 bets with 1.50 odds during a week. The free bet is given on Mondays of each week for a maximum amount of £ 10 pounds in free bet.


Unibet as an operator has the advantage in many aspects, but above all in the technological area, since Unibet is the operator that offers the most betting apps and other things related to betting. We know that these apps will be of great help during the 2018 World Cup Russia since any app that facilitates the work of making sports bets is welcome.


The bookmaker in Unibet is unique and perhaps one of the best since it offers 4 high-quality products (Live betting, horse racing, greyhounds and live streaming). Using the products is easy, they are made to perfection and in a way that any type of user understands its operation.

The football leagues available in Unibet are EPL, La Liga, Italy A, France 1, among others. Other sports such as tennis, baseball, basketball, rugby, ice hockey also have the full range of tournaments and special events throughout the year in the Unibet bookmaker.

Unibet official apps offer the punter and users, in general, the best way to use the bookmaker, up to 3 special apps, the first is the classic bookie app, the second app is a special promotion called Betup, and the last app is special for poker.


Unibet remains in the last position of our guide as the odds are not as lucrative as the other bookmakers mentioned above, but Unibet offers markets that other bookies do not have available. For example 3way handicap is far superior to the great UK bookmakers, since Unibet offers up to 48 odds for this market.

The supply of markets is limited in some sporting events, but you can find up to 150+ odds for sporting events, especially in football. The offer of odds has always been the weakness of Unibet, but that is now a thing of the past, since Unibet now formally offers more than 100+ betting markets.

Odds usually got more juice than other bookies but that only on low-level events or sports that don’t offer that much of gains for punters.

Welcome Bonus & Promotions

£ 30 Welcome Bonus: For new players, more than a bonus is a refund of up to £ 30 pounds in the form of free bet. It is one of the largest consolidates in the industry. The rollover for this offer is only 3X times the amount of the bonus.

Live Betting Free Bet: Up to £ 10 pounds in free bet for all users who use one of the star products of Unibet, we are talking about live betting, weekly users should only make a bet of £ 10 in any of the selected sports ( football, cricket, etc) to opt for the free bet the following week.

25% Five Folds Accas: For the English Premier League, the accumulators with 5 selections will get up to 25% more bonus for the winnings. The maximum bonus is £ 20 pounds.

Here you are: you now got all you need to start betting on the World Cup. For streaming information, have a look at this article.

Last Update: May 2019